This Privacy Policy describes how Yancheng Yaoyun E‑Commerce Co., Ltd. (“we”, “us”, or “our”), located at East Side of Sheyang County Hede Town Entrepreneurship Park Service Center, collects, uses, discloses, protects, and stores personal information when you visit or interact with our websites, mobile applications, online services, or use our products (collectively, the “Services”). Your privacy is important to us, and we are committed to protecting your personal information in accordance with applicable laws and regulations.
This Privacy Policy applies to all visitors, users, customers, and others who access or use the Services (“Users”).
By accessing or using our Services, you agree to the collection and use of your information in accordance with this Privacy Policy.
1. Information We Collect
We collect information that you voluntarily provide to us and information collected automatically when you interact with our Services. The types of information we collect include:
1.1. Personal Information You Provide
When you register for an account, make a purchase, contact customer support, participate in promotions, or use other interactive features, we may collect:
- Contact Information
- Full name
- Email address
- Mailing address
- Phone number
- Account Information
- Username
- Password or password hash
- Account preferences
- Order and Transaction Information
- Purchase details
- Billing and shipping addresses
- Payment method (payment card numbers are processed via third‑party payment providers and not stored by us)
- Communication Content
- Messages or inquiries you send to us
- Feedback, reviews, and survey responses
1.2. Information Collected Automatically
When you visit our Services, we and our third‑party service providers may collect information automatically, including:
- Device and Usage Data
- IP address
- Browser type and version
- Device type and model
- Operating system
- Device identifiers
- Usage Information
- Pages visited
- Time spent on pages
- Clicked links
- Search queries
- Location Information
- Information about your geographic location (based on IP or device signals)
- Cookies and Similar Technologies
- Cookies
- Web beacons
- Local storage
1.3. Information from Third Parties
We may also obtain information from third‑party sources, such as:
- Publicly available sources
- Social media platforms when you log in via social login
- Analytics providers
- Advertising networks
2. How We Use Your Information
We use the personal information we collect for the following purposes:
2.1. To Provide and Improve Our Services
- To register and manage user accounts
- To process orders and payments
- To deliver products and services
- To provide customer support
- To improve and personalize your experience
2.2. To Communicate with You
We may use your information to:
- Send order confirmations and receipts
- Provide account status and service updates
- Respond to inquiries and support requests
- Send marketing communications if you opt in
2.3. For Analytics and Research
We use data to:
- Analyze trends and performance
- Understand user behavior
- Improve our website, apps, and offerings
2.4. For Legal and Compliance Purposes
We may process information:
- To comply with applicable laws and regulations
- To protect rights, property, or safety
- To prevent fraud and security incidents
3. Legal Basis of Processing (Where Applicable)
Where required by law, we rely on the following legal bases to process your information:
- Contractual Necessity: To provide services, fulfill orders, and perform the contract between you and us.
- Consent: Where you have given consent for specific purposes (e.g., marketing emails).
- Legitimate Interests: To operate, improve, secure, and protect the Services.
- Legal Obligations: To comply with laws and regulatory obligations.
4. Sharing Your Information
We may share your information in the following circumstances:
4.1. With Service Providers
We may share data with third‑party vendors who help us operate the Services, such as:
- Payment processors
- Hosting and cloud services
- Shipping and logistics partners
- Customer support tools
- Marketing and analytics platforms
These providers are authorized to use your information only as necessary to perform services for us.
4.2. With Authorized Business Partners
With your consent, we may share information with trusted partners for joint promotions, rewards, or programs.
4.3. Legal Requirements
We may disclose information:
- To comply with legal process (e.g., warrant, subpoena)
- To respond to law enforcement requests
- To investigate potential violations of law or harmful activity
- To enforce our Terms of Service
4.4. Business Transfers
In the event of a merger, sale, acquisition, reorganization, bankruptcy, or other corporate change, personal data may be transferred as part of the transaction.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to collect information about your use of the Services. Cookies help us:
- Remember user preferences
- Enable site functionality
- Analyze performance and trends
- Deliver relevant advertising
You can control cookie preferences through your browser settings or opt‑out tools provided by advertisers. Please note that restricting cookies may affect your experience.
6. Advertising and Analytics
We may work with third‑party advertising partners and analytics providers to:
- Understand how users interact with our Services
- Provide interest‑based advertising
- Measure the effectiveness of ads
These third parties may use tracking technologies and may collect information across websites and apps.
7. Your Choices and Rights
Depending on your jurisdiction, you may have rights regarding your personal information:
7.1. Access and Portability
You can request a copy of your personal data in a portable format.
7.2. Correction, Update, or Deletion
You can request correction or deletion of your personal data, subject to legal exceptions.
7.3. Marketing Choices
You may opt out of marketing communications at any time by using the unsubscribe link or contacting us.
7.4. Cookies and Tracking
You can manage cookie preferences via browser settings or opt‑out tools.
7.5. Rights Under Specific Regulations
Where applicable, you may have additional rights (e.g., GDPR data subject rights, CCPA rights). We will honor such rights as required by law.
8. Data Security
We implement technical and organizational measures to protect personal information against unauthorized access, loss, misuse, alteration, destruction, or disclosure. These measures include:
- Encryption (HTTPS/TLS)
- Access controls
- Firewalls and monitoring
- Employee training
However, no transmission or storage can be guaranteed 100% secure. We cannot warrant absolute protection.
9. Data Retention
We retain personal information only as long as necessary to:
- Fulfill contractual obligations
- Comply with legal obligations
- Resolve disputes and enforce agreements
Retention periods vary by category of data and applicable laws.
10. International Data Transfers
Your personal information may be transferred to and stored in countries outside your own. Such transfers are governed by applicable laws and appropriate safeguards (e.g., contractual protections, secure protocols).
11. Children’s Privacy
Our Services are not directed at children under 13 years old (or higher age if required by local law). We do not knowingly collect personal information from children without parental consent. If we become aware of collection from minors, we will take steps to delete such information.
12. Third‑Party Links
Our Services may contain links to third‑party websites or services that are not operated by us. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
13. Changes to This Privacy Policy
We may modify this Privacy Policy to reflect changes in our practices or legal requirements. The updated version will indicate the effective date. Continued use of the Services after changes constitutes acceptance.
14. Contact Us
If you have questions, requests, or concerns about this Privacy Policy or your personal data, you may contact us at:
Company Name: Yancheng Yaoyun E‑Commerce Co., Ltd.
Address: East Side of Sheyang County Hede Town Entrepreneurship Park Service Center
We will respond to inquiries in accordance with applicable laws.
15. Additional Notices
This Privacy Policy is intended to comply with applicable privacy laws and best practices. If any part of this policy conflicts with local legal requirements, we will comply with required local laws.